FRINGE Installation for Kenneth Ize


Client:
Kenneth Ize
Copenhagen International Fashion Fair
LVMH Prize

Location: Paris, France 
 
Year: 2019


Images by Gio Staiano  Video by CIFF Paris Team

Installation design for 2019, LVMH (LVMH Moët Hennessy – Louis Vuitton SE) Fashion Prize nominee, Kenneth Ize.  

Referencing Kenneth Ize’s brand identity, the studio engaged Kenneth’s traditional hand weavers in Lagos to create floor-to-ceiling, multi-coloured fringes as the installation's central motif - thus amplifying the brand's distinguishing use of fringe embellishments. Adapting to the user's interaction, the fringe served multiple purposes - barrier, filter, ornamentation, entrance and window. Central to all the experiences, what was of chief interest to the studio was touch. To touch the fringe was to feel the ethos of the collection before even seeing it. In this way, the process of entering the installtion was designed to prepare the viewer's palate before fully experiencing the collection itself.

The installation later travelled from Paris to Copenhagen where it was translated and arranged to create a different design language and interaction.