FRINGE Installation for Kenneth Ize 

Installation Design 

Kenneth Ize
Copenhagen International Fashion Fair

Location: Paris, France  
Year: 2019

Image by Gio Staiano 
Video by CIFF Paris Team
Installation design for 2019, LVMH (LVMH Moët Hennessy – Louis Vuitton SE) Fashion Prize nominee, Kenneth Ize.  

Inspired by the Kenneth Ize brand identity, the studio engaged Kenneth’s traditional hand weavers in Lagos to create floor-to-ceiling, multi-coloured fringe as the installation's central motif - thus amplifying the brand's distinguishing use of fringe embellishments. Adapting to the user's interaction, the fringe served multiple purposes - barrier, filter, ornamentation, entrance and window. Central to all the experiences and of chief interest to the studio was touch. To touch the fringe was to feel the ethos of the collection before even seeing it. In this way, the process of entering was designed to provide a tactile preparation of the viewer's palate before fully experiencing the collection itself.

Copyright© nmbello Studio, 2019